Overview
Most of us believe that the customer should be at the very center of a sales organization's focus. This is often more a goal than a reality, for most organizations have conflicting cost-reduction and efficiency improvement goals. A true customer-centric organization would, in theory, align all processes to satisfy its clients.
But even if you believe this, it's really hard to do! How can I organize all this information, keep it current, and make it easy to use? That's the set of problems which hinder most sales organizations. They just can't get all this information organized, and keep it that way.
ATI's CRM objective is to help you integrate all your Marketing, Sales and Customer Service functions to increase customer loyalty, customer retention and ease the acquisition of new customers.
The ATI hosted CRM Always-On-Line-System allows all levels of management - and particularly the Marketing & Sales Management Team - to access and update this valuable information at any time of day, from anywhere they have an internet connection.
An added feature for those carrying laptops: you can download all the customer and prospect data important to you, update it offline, and connect to the system later, to update the central records. This is perfect for those sales calls where connecting to the internet is either inconvenient or impossible.
ATI's work commences with a thorough assessment of your company's services and products; your existing client data; and how you use that data, and perhaps most important, the data you would like to capture and use. Within this discussion we wish to identify too what reports you now use, and those you would like to have.
We know that most companies have a number of different databases, most often individually created and adapted Excel spreadsheets, loaded with prospect and customer information. Because of the difficulty in ever bringing all these spreadsheets together, and the even tougher task of trying to merge all this information, it is rarely done.
But just imagine all the valuable customer and prospect information that is locked up within all the company computers!
The ONLY way to unlock this potential and use it dynamically is with a central database. And what could be more user-friendly than a web-based central database, that can be accessed on a 24/7/365 basis? And, of course, the ATI AOLS CRM Solution ties perfectly into this central database.
Imagine the POWERFUL information and creative tools that this will put into the hands of your Marketing and Sales Management Team. Think of the information-based power and confidence that your sales team will have with this online CRM tool!
If you think we are coming on a bit strong on this point, take a good look at your own Excel sales prospect spreadsheets and imagine trying to consistently capture and sort all your sales team's data required to easily (like with the click of a mouse) create the following absolutely current reports:
- Sales Reports – for any specified Dealer or Sales Rep (or combination), for any specified day or range of days, with performance vs. quota calculations
- A Daily Calls to Make Report – for any specified day or range of days
- Target Follow Up Dates – with contact numbers, responsibilities and last contact notes
- An Active Customer File – with current disposition information
- An Inactive Customer File – with contact notes
- Those Prospects Lost to Competitors – with dates and contact notes
How about being able to check on your sales team's contact info postings at the end of each day, being able to post your own comments for them to read, and adjusting their followup action for the next day? And being able to use a powerful search engine to grab any info you need and then sort it any way you wish - making your own reports "on the fly"?
All this power, and much more, is available with ATI's CRM Solution.
Send us an email if you think this could help kick your sales program in to a new and more profitable gear!
If you've the time and interest, you can go now to our CRM Value Calculator to estimate for yourself the potential bottom line benefits you can realize from making this switch to ATI's CRM Solution.